Unmanned Aerial Vehicles (Drones)

Amazon’s Prime Air Drone will be a new delivery system that offers enormous consumer benefits by delivering packages to customers in 30 minutes or less and by carrying 5‐pound payloads (2.2 Kg.). Customers who will use drone delivery system can be described as innovators. Amazon will cover 86% of products sold online by providing such type of delivery. However, who is a customer that will use it?

 

Firstly, people who want to get their products quickly are also the target customers of commercial drones. 

 

Secondly, drone delivery will be exciting for people who always want to try something new as this technology will provide absolutely new experience to customers. Young generations will be particularly interested in this technology as it is a part of futuristic lifestyle. Thus in the beginning customers will buy anything not just because they want to buy product but because they want to see how drone delivery works in reality.

 

Thirdly, customers who live in hard-to-reach areas finally will have access to online shopping services.