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First Mover Advantage and Disadvantage
PESTLE Analysis

Political and Legal Environment

                The political and legal environment is one of the most important aspect in the United States drone industry, that could either ban or allow these unmanned aerial vehicles (UAVs) or drones to fly all over the US.

The first mover: DHL

            In the commercial use delivery drones, DHL beats Amazon and Google to become the first one deploy drones in deliver items.

The second mover: Amazon and Google

            Amazon and Google are second movers who using drones in commercial delivery purpose.

It is hardly specified the dominant design of drones because they have not been legally widely used, but the military purpose.  However, there are several prototypes of drones for different purposes such as 

Late Mover Advantage and Disadvantage
Dominant Design

What about the competition?

INDUSTRY

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